Customer trials are an excellent way to test your product or service and gain a better understanding of how your target audience will react to, and use your product/service before you go to market.
If done right, your trial creates a win-win situation. Your customers get to try your product/service without financial risk, and you get concrete feedback on performance. Your trial customer should also see the financial / efficiency benefits you’re promising and this will encourage them to become an early paying client.
However, before you start your product trials, there are a few things you need to have done first.