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Startup Guide: Introduction

Updated: Mar 9, 2022

Startups are the crutches of our economy. At some point, every company was a startup and without them, we wouldn’t be able to enjoy the convenience of saving files in the cloud with Dropbox, or book cheaper accommodation thanks to Airbnb, or even continue to work from home using Slack.

Startups create jobs, disrupt industries and drive innovation but most importantly: they provide a solution to a problem worth solving.

That is what unites all startups, no matter the industry they operate in. Without brilliant solutions, there would be no startups. Unfortunately, it takes a lot more than a good idea to launch a profitable company.

Why you need this startup guide

As we just mentioned, startups require more than just a great idea, otherwise we’d all be entrepreneurs running our own successful business.

However, when you start thinking about how to split the equity between cofounders, or how many people you’re going to need to hire, or where you’re going to get enough money from - we could go on - things start to get a little complicated and confusing.

That’s why we’ve written this guide, using our cumulative 100+ years of experience in startups to try to make life a little easier for entrepreneurs by breaking down the most important things you need to think about when launching a startup.

What will be covered

Startups are like expeditions, and just like you need a map for an expedition, you’ll need a guide to help you navigate through the various obstacles of launching a startup successfully. We’ll be covering the following topics:

  1. Is it more than just a good idea?

  2. How to validate your product/service

  3. How to create traction and the value of social proof

  4. How to pitch your startup

  5. How to write a business plan

  6. How to market your startup

  7. How to fund your startup

  8. Startup Checklist

  9. Startup FAQ

  10. Startup Resources

If there is anything you’re wondering about that we haven’t covered in this guide, feel free to reach out to us on LinkedIn or send us an email: and we’ll get back to you as soon as we can!

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